Our Licensing Explained

When it comes to font licensing, at times it can become a complicated system to understand. Each license legally allows you to do different things with the font software you purchase which isn’t common knowledge to all, so, to help better understand exactly what type of license you need to buy, below you can find our End User License Agreements (EULA’s) and our helpful licensing checklist to help you make the right purchase.

First things first, what is a font license?

Purchasing a font isn’t like when you buy a physical product like a book, once the book comes through your letterbox it’s yours forever and you own that book. It has now become your personal property. Whereas when purchasing a font license, you’re paying for the right to use the font within the rules established in the specific license agreement. Even once you have the font file on your device, it still remains the intellectual property (IP) of the creator/seller. 

Are all font licenses the same?

No. Every type foundry, or re-selling platform such as our own, may have different font licensing terms which you will need to understand and abide by law. Download our licensing checklist which breaks down what each license allows you to do.

Who is the license owner (licensee)? 

If you’re an individual using it for your own work, commercial or non-commercial, then you are the licensee. If you are a freelancer, studio, or an individual who is purchasing a font for a client job, the client is the licensee. You may still purchase fonts on their behalf but you must include their details at the checkout and purchase the correct license that fits their needs. An example would be choosing the right tier of monthly page views to suit their site if you need a web license. We highly advise that you download and read our font End User License Agreements thoroughly before you buy. You can find them below. 

Font Licenses

Desktop License

Probably one of the most common options out there, a
Desktop License will cover most of your commercial or non-commercial font usages. A Desktop License enables you to create documents and graphical designs for print and screen, covering the use in programs where you can create an output (like Adobe’s Creative Suit, Sketch, or Microsoft Office) usually exported in the format of but not limited to GIF’s JPEG’s, PDF’s, PNG’s, EPS, etc. This license does NOT cover the usages of the font software for logos, trademarks, or symbols. Please see our Logo / Mark License to handle this requirement for you.  

Our Desktop License covers the use of font software in products that can be sold for profit up to 500 units, any more than this, a Merchandise + Product Sales License must be bought, please contact us for a quote. 

Web License

A Web License allows you to embed the font software into the CSS code of a website so that you can use it for titles and body copy. A lot of web design platforms these days have much simpler ways of embedding the font software through plugins and other functions. Web Fonts are limited by monthly ‘page views’ which measure the traffic of users to your web pages. If you exceed the limit stated in your license please contact us to pay for the next tier.

A common question is whether you’re allowed to upload a digital image or GIF that utilises a font in a web environment. The answer is yes you are but you must purchase a Desktop License and will not need a Web License for this capability.


Usually found in e-books, PDF’s and digital magazines, we draw your attention to this license as you may want to convert your physical book into an e-publication. This will mean you need to re-license the Desktop License you previously bought for the printed book. There are also requirements regarding readership numbers, so make sure to read the agreement thoroughly before buying.

Broadcasting License

A Broadcasting License refers to anything related to using fonts for onscreen broadcasting via television, film, or video and especially for text which is used for titling, credits, etc. This includes using fonts in YouTube videos and streams.

App License

An App License will allow you to embed a font in desktop or mobile applications code and work on a per-app basis. Costs may increase as the user base grows over time. A Web License excludes the use of its fonts being used in application software.

Game License

A Game License is very similar to an app license just under a different circumstance. Font software can be licensed as part of the Game’s software development and prices may depend on the users it was or could potentially attract.

Logo/Mark License

A Logo/Mark License allows you to use fonts as part of a design of a logo or an iconic mark that is representative of a company, project, or person. This license does NOT cover any other Desktop License usages.

Merchandise + Product Sales License

If a digital or physical product utilises the font within its design or visuals and exceeds the 1000 unit limit which is covered by our Desktop License, an additional license is needed. Please contact us for a quote.

Corporate Licensing

A Corporate License gives you access to all of the licenses available on our store, unlimited users, and unlimited instances where the font appears in communications and outputs. Please contact us for a quote.

Did this page not answer your question? Find more information on our FAQ page or you can download our simple checklist on what you can and can’t do with each font license.